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© 2021 – Mads Broni – Represented by Passion Pictures

02 – wagamama | Bowl to Soul

A stunning anime-inspired film for wagamama, bringing Japanese style to London streets. The film brings together a broad range of modern, diverse references and characters, with each frame existing as a unique illustration inspired by anime. Aiming to embody the idea of ‘kaizen’, Director Mads Broni has taken inspiration from his love of anime and transformed it into something new and unique for wagamama. The ad illustrates wagamama’s soul feeding philosophy with delicious looking food leaving you inspired by the feeling you get when you eat it – not just the food itself.  wagamama has always been a proud student of japan. it inspires their food, their design + their philosophy, so it was the first place we looked to when creating our new cinema ad, which celebrates the vibrant world of Japanese anime. this film has been crafted with imagination + passion. we wanted to capture the essence of the wagamama experience.



  • Date

    March 2, 2020

  • Client


  • Credits

    Produced by Passion Pictures // Mads Broni - Director // Jonghuyn Jung - 2D Lead // Lap Pun Cheung - Character Designer // Kim Nguyen - Animatic // Surendra Rajawat - Background Art // Sylvain Sarrailh - Background Art // Roberto Gatto - Background Art // Debbie Tsoi - Background Art // Yinfaowei Harrison - Background Art // Dan Lambert - Background Art // Samuel Klughertz - Background Art // Lee Frank P - 2D Animator // Matoko - 2D Animator // Takahiro - 2D Animator // Ines Scheiber - 2D/FX Animator // Michiru Baudet - FX Animator // Ugo Offner - Animation Assistant // Nikki Starostka - 3D // Guillaume Le Reux - Comp